WHY STARTUPS LOVE US

Access to information is becoming ubiquitous.  People in start-up companies are used to getting instant information on almost every aspect of their business.  Why then, does accounting take so long to prepare reports?  I don’t have a good answer for you.  The only bad answer I know is that most start-ups don’t pay for a real or full-time accountant and the programs that they use are outdated and slow.  Part-time bookkeepers fill their need, however, they generally only know one program and do not know the ins and outs of accounting. 

The solutions that we provide will give you more accurate and timely information.  It’s very useful to be able to pull up current financial data on your phone or ipad when meeting with a potential investor or banker.  It is also incredibly helpful to have timely information about where your funds are going and how you need to adjust your budgets (yes, budgets! I know that’s something most start-ups talk about but never do…).

Start-ups, although generally have few transactions, tend to have more complicated accounting than a bookkeeper can handle.  Here is a list of issues that most start-ups have to deal with:

  1. What type of tax structure should you be?
  2. How do you account for investors?
  3. How do you start payroll?
  4. How should you set up your accounts?
  5. What kind of bank accounts do you need?
  6. Do you need a lawyer to get together agreements?
  7. When are your tax returns due?
  8. Do you need to do tax planning?
  9. How is your fledgling business doing financially?
  10. Should you buy equipment and can you write it off?
  11. Etc. etc. etc.

If you do not do these things right from the beginning it gets more expensive to fix later.  I love start-ups.  I love the energy and the creativity that goes into starting a company, so call me, even if it’s only to tell me your idea.

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Author

Liz Mason

Liz Mason

Liz Mason is a serial entrepreneur, a giant nerd, and an involved accounting vanguard. She is currently CEO + Founder of High Rock Accounting, and CPA in Residence at TaxFigure. Liz speaks on a national stage, hosts Accounting ARC and guest stars on other podcasts, and publishes for the love of writing. Liz utilizes her creativity and passion at her company to uproot traditional practices and replace them with innovative concepts. She finds joy in efficient technology and her core belief is that everyone and everything can continuously improve.

When Liz isn't planning world domination in accounting, she is a die-hard skier, down for any adventure, plays the ukulele (badly), reads everything, and has a good sense of humor. If you're looking for her, you can find her traveling the world and enjoying new food and cultures with her partner and son. Follow Liz on LinkedIn /masonliz.

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