High Rock Accounting of Scottsdale, AZ, carries on with their drive towards CPA World Domination by acquiring The Digital CPA of Orlando, FL. High Rock uses cutting-edge technology to provide accounting, consulting, and tax solutions that increase business efficiency and competitiveness across a wide range of industries. Their industry vertical strategy continues to deepen with the niche expertise that The Digital CPA adds to their growing eCommerce team at a critical time for eCommerce businesses. The Digital CPA was launched in 2011 by Jay Kimelman, who is known as a technology leader in the accounting industry. He has been named a Top 50 Cloud Accountant multiple times and recognized as the 2016 Xero Most Valued Professional. Jay and his team have expanded on his love of technology and working with small business owners to help them achieve their business and personal goals. Jay is a Florida CPA and holds the Certified Information Technology Professional credential from the American Institute of Certified Public Accountants, of which he is a member. The Digital CPA team brings many years of experience in eCommerce, Inventory, and Wholesale Distribution to High Rock Accounting, which will continue servicing the existing The Digital CPA clients and add capacity to continue this focused growth.
Effective January 1, 2022, The Digital CPA team joined the High Rock Accounting team. The Digital CPA’s accounting services will continue without interruption, and all current clients will continue to be serviced with the same established quality they are accustomed. In addition, High Rock Accounting will leverage its innovative cloud technology and technology partners to make the transition effortless and efficient. High Rock Accounting CEO and Founder Liz Mason is excited to have Jay Kimelman joining forces as Director of Internal Technology while ensuring the growth of High Rock’s strategic eCommerce industry vertical. Their shared passion for accounting and technology will continue the High Rock Accounting strategy of continued growth and expansion.
Liz shared her excitement, stating, “I’m thrilled we have such a talented e-commerce and technology team joining forces with our High Rock Stars. Jay is a phenomenal leader in the accounting space and will bring his innovative mindset to build something amazing with us. I see a massive opportunity to serve our eCommerce clients more comprehensively while simultaneously leveling up our strategic use of technology on the way to achieving our vision for the accounting profession.”
Jay Kimelman comments, “The Digital CPA team is excited to join Liz, Melissa, and the High Rock Collective. We are looking forward to being a part of a larger team and leveraging the additional resources to service our clients and the eCommerce seller community. Additionally, I am looking forward to contributing to bringing High Rock Accounting closer to achieving CPA World Domination.”
Firms interested in joining forces with the High Rock Collective can contact Rachel Fisch, Chief Global Development Officer, at rachel@highrock.co.
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