# High Rock Accounting

> High Rock Accounting is a tech-driven CPA firm that provides outsourced accounting, bookkeeping, controller, CFO, and tax services for growth-stage businesses. The firm pairs licensed CPA oversight with cloud accounting technology (QuickBooks, Xero) and has deep industry specialization in cannabis, e-commerce, professional services, biotech, and technology companies. Headquartered in Scottsdale, Arizona, High Rock serves clients nationally.

High Rock's core approach follows four steps: Assess (review current systems for gaps and risk), Correct (clean and fix historical financial data), Implement (deploy tech-driven accounting processes), and Assure (ongoing oversight by a licensed CPA). The firm positions itself as a growth partner rather than a traditional back-office accounting vendor, combining automation with CPA-reviewed accuracy.

## Services

- [Services Overview](https://www.highrock.co/services/): Full outsourced accounting service line, from bookkeeping through CFO-level strategy.
- [CFO Services](https://www.highrock.co/service/cfo-services/): Outsourced/fractional CFO support — financial strategy, forecasting, and growth planning.
- [Controller Services](https://www.highrock.co/service/controller-services/): Oversight of accounting operations, reporting accuracy, and internal controls.
- [Bookkeeping Services](https://www.highrock.co/service/bookkeeping-services/): Day-to-day transaction recording, reconciliations, and financial reporting.
- [Tax Services](https://www.highrock.co/service/tax/): Income tax compliance and planning, sales and payroll tax management, nexus analysis, and business entity selection.

## Industries

- [Industries Overview](https://www.highrock.co/industries/): Industry-specific accounting solutions across five core verticals.
- [Cannabis Accounting](https://www.highrock.co/industry/cannabis-accounting/): Accounting and tax support for cannabis operators, including 280E compliance expertise.
- [E-Commerce Accounting](https://www.highrock.co/industry/e-commerce/): Accounting for online and DTC retail brands, including inventory, sales tax nexus, and margin visibility.
- [Professional Services Accounting](https://www.highrock.co/industry/professional-services-accounting/): Accounting for agencies, consultancies, and other services-based businesses.
- [Biotech Accounting](https://www.highrock.co/industry/biotech-accounting/): Accounting for biotech and healthcare-related companies.
- [Technology Accounting](https://www.highrock.co/industry/technology-accounting/): Accounting for SaaS and technology companies, including revenue recognition and scaling finance operations.

## Cloud Accounting

- [Cloud Accounting Overview](https://www.highrock.co/cloud-accounting/): How High Rock uses cloud platforms to automate bookkeeping and deliver real-time financial data.
- [QuickBooks Integration](https://www.highrock.co/integration/quickbooks/): QuickBooks-based accounting setup and support.
- [Xero Integration](https://www.highrock.co/integration/xero/): Xero-based accounting setup and support.

## Company

- [About High Rock](https://www.highrock.co/about/): Company story, values, and team, led by CEO & Founder Liz Mason, CPA, and CRO/Partner Melissa Diaz, CPA.
- [Contact](https://www.highrock.co/contact/): Contact information for inquiries.
- [Schedule a Call](https://www.highrock.co/hra-level-of-service/): Booking page for a consultation with High Rock.

## Insights

- [Blog](https://www.highrock.co/blog/): Articles on accounting, tax, business development, cannabis, and e-commerce finance topics.
- [Podcasts](https://www.highrock.co/podcasts/): Video and audio content covering practical accounting and growth topics for business owners.

## Optional

- [Privacy Policy](https://www.highrock.co/privacy-policy/): Site privacy policy.