Amazon Prime Day is here—and most sellers are about to repeat a costly mistake. In this episode of On the Rocks | eCommerce Hour, Jay and Chris walk through last-minute strategies that can still move the needle before July 8–11 hits. From inventory hacks to advertising pivots, this is your crash course in avoiding wasted ad spend, blown margins, and out-of-stock disasters.
Here’s what we cover in this episode:
• What you must do now if your FBA inventory isn’t ready
• How to reposition slow-moving SKUs into cash before Prime Day
• The #1 ad mistake sellers make (and how to fix it before it kills ROI)
• Mobile-first listing updates that boost conversions this week
• How to use urgency language and emotional triggers in A+ content
• Real-time ad scaling using Amazon’s budget rules
• The smart way to spend $2K in Prime Day ad budget (hour-by-hour breakdown)
• Why off-Amazon traffic still matters (and how to track it with attribution links)
• Using post-Prime retargeting to maximize the halo effect
• How to turn this week’s performance into Q4 strategy wins
📦 Don’t waste Prime Day traffic.
💸 Execute now. Pivot fast. Protect your profits.
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